In a recent post I compared AC and DC x-ray machines, and focused in on one of the differences – consistency at short exposure times. Of course, consistency isn’t only important in short exposure times, but also in long exposure times. As a dental office grows and ages, x-ray machines are often added and replaced; [...]

This writer recently had a discussion with a Dentist who was faced with a hefty service bill. An x-ray head had failed in his office, and the cost of the replacement head was $3500.00. He had inquired about the cost of a new machine, and was given a quote of $5000. What should he do? [...]

With the rise of digital radiography, equipment manufacturers have been releasing DC x-ray machines and touting them as the ‘best x-ray’ machine for digital radiography. ‘Best’ is of course, often a sales strategy. So what is a DC x-ray, and is it really better? AC x-ray machines use an alternating current to drive the tube [...]

Previously I discussed a couple of ways to attract new customers to your practice. Here are three more methods to keep your practice growing. 1. Specials and Promotions – grocery stores run ‘Loss Leaders’ by selling goods for less than they cost in order to get people in the doors, knowing that customers will buy [...]

One of the most exciting new pieces of equipment in the dental industry today is the 3-D Cone Beam CT machine. These machines are exactly what they sound like, relatively small, easy to install, and easy to use CT machines, focused on the head and jaw of the patient. These machines are inexpensive when compared [...]